Project #1

Movie Poster

Before you start working on the computer you must sketch your ideas in your sketchbook. This WILL BE PART OF THE GRADE!

In this assignment you will be re creating a poster for an already existing movie. Choose a movie from the past 10 years that you like or even dislike. The idea behind this is to create a poster using only the most important elements. 

• What is the movie about?
• Was there any specific scene in the movie that exemplifies the theme?
• What might the basic color theme consist of? There should only be 2-3 colors total.
• Could it be broken down into basic shapes?
• What would be the simplest way to visually portray the movie to others in a way that they would recognize right away?

The document / Art board must be 11x17 (tabloid). When designing the poster you can only use 2-3 colors total including black. Think about the basic shapes, positive and negative shape, contrast and texture and proximity of their relationships.

Here are a few examples of what we are looking for.

You must include the title of the movie, main actors names and production information on your poster.

Post your final work (including sketches) on your portfolio along with a reflection about the process. 

Why did you choose the movie you did?

What were the key elements in the movie that you used in your poster to make it understandable?

Why did you choose the colors you did?

What if any new tools did you use in your process?

COLOR TEST

Project #2

Think of your favorite "Junk Food" and think about how it has been packaged. Bright colors, silly characters, explosive text, etc. 

This design sense has been thought out with specific intent. To capture the audiences attention and to try and make this food desirable to the average consumer. 

Americans are inundated with thousands of different types of "junk food" on supermarket shelves, it is impossible to escape!

Well, your task is to take one of these "junk food" products and re package them for a more upscale client or consumer.

How can you reimagine some of America's most famous snacks as fancy gourmet food?

Do your research; find that perfect product and break it down. What are the essential aspects of it that you can use to re-brand it?

If you can gather a sample of your snack; if not find a sample online that will provide all of the important information.

The initial design should be sketched out in your sketchbook. Draw several variations so that you have choice between the best.

This project will require you to re create packaging (like your logo design) with using mock ups and Photoshop once you have created your design in Illustrator.

Depending on the type of packaging we may be able to produce a real mockup for your product. This should be taken into consideration as you are designing your new upscaled packaging.

What to post in your portfolio:

Sample of "real" junk food, all prep work ideas, sketches, final logo and final mockup.

Explanation as to why you designed the re package like you did.

Advanced Project: 2nd year Students

Social Issue Poster

Objectives:

1. Further exploration of Adobe photoshop and Adobe InDesign

2. Understanding the principals of color, design and composition

3. Creative use of Typography

4. Students will use layers in photoshop, and use Opacity layers, layer masks, and filters

Requirements:

Digital Photography for imagery. You are required to take photos for the images in your poster

11 x 17 document

CMYK color

300 dpi

Photoshop filters requirements

Final file to be saved as a Print ready PDF

Music Promotion

CD Cover Design

Album Designer, Michael Wrycraft

Section 1:

• Find six different music covers that display an example of each of the six types of emphasis (contrast in shape, temperature, dark/light value, intensity of color, converging lines, and isolation) and describe how it works within the example you have chosen. Post these in your Portfolio.

Section 2:

• Choose a music group, provide a brief history of the group and include examples of cover art they have for albums they have recorded in the past and any band logos that are used. Post in your Portfolio.

Section 3:

• Develop a band logo design for a fictional band. Create three sketches of potential ideas for the logo. This can be a word ligature, graphic, type, or illustrative logo idea. The final logo design can be used in one or all of the parts of your art board. Sketches should be done in your sketchbook
• The final music cover art will consist of a COVER / INSET (24cm x 12cm), BACK (13.5 cm x 12cm).
• Each design should display at least one of the six examples of emphasis that you reviewed and found earlier in this project.
• Describe and sketch out your ideas for these designs in your sketchbook before you begin.
• You may NOT choose an album that already exists, you MUST create a new one.
• A song list and album title should be included into the design.
• You need to include the CompactDisc logo and a barcode plus production information.

COVER / INSET (24cm/width x 12cm/height)

BACK (13.5cm/width x 12cm/height)

• Each of the above parts (front, Inset and Back) of the art board should display one type of emphasis from the first section of this assignment within the design.
• In one, two, or all three of the above parts of the art board the band logo should be placed with album name and/or song titles.
• You must have the "Compact Disc Logo" on either the front or back.
• There must be a Barcode.
• The production information must be located somewhere in your design ie. Place of recording/studio, copy-write, etc.
•  

Reflection:

After you have completed your Design, Post it on your Portfolio.

Explain how you came up with the name of your band and the design of the cover.

List the specific design elements you used for each of the sections of your CD Cover, Inset, and Back Cover. (contrast in shape, temperature, dark/light value, intensity of color, converging lines, and isolation).

John Barrows 15'